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  • Author: voska89
  • Date: 14-10-2014, 05:10
14-10-2014, 05:10

Lynda - Google Website Optimizer Essential Training

Category: Tutorials

Lynda - Google Website Optimizer Essential Training
Lynda - Google Website Optimizer Essential Training
Duration:3h 37m | Video: (.MOV), 960x540, 30fps | Audio: AAC 48KHz 2ch | 710 Mb
Genre: eLearning | Level: Beginner | Language: English

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.

Topics include:
Understanding conversions and landing page testing
Selling conversion testing within an organization
Identifying pages to test
Estimating sample size
Choosing an experiment type
Understanding the inner workings of Website Optimizer
Creating and running tests
Reading and interpreting reports
Validating results and running follow-up experiments
Integrating with Google Analytics

Lynda - Google Website Optimizer Essential Training
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