Lynda.com - Competitive Strategy Fundamentals | 423 MB
Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.
Release Date : Oct 16, 2014
Duration : 57m 42s
Subject : Business Business Skills Leadership
Table of Contents
Introduction 1m 27s
1. What Is Your Competitive Advantage? 16m 21s
2. Sources of Onstage Advantage 9m 14s
3. Sources of Backstage Advantage 26m 39s
Conclusion 4m 1s
About the Instructor
Dr. Anil K. Gupta is widely regarded as one of the world's leading experts on strategy, globalization, and entrepreneurship. He is ranked by Thinkers50 as one of the world's "most influential living management thinkers" and has been named by The Economist as one of the world's "superstars" in a cover story on innovation in emerging economies. He is also one of only three professors, out of over 25,000 worldwide, to have been elected as a lifetime fellow of the three most prestigious academic bodies in his field: Academy of Management, Strategic Management Society, and the Academy of International Business.
Dr. Gupta's newest book is The Silk Road Rediscovered: How Indian and Chinese Companies Become Globally Stronger by Winning in Each Other's Markets. His earlier books include Getting China and India Right and The Quest for Global Dominance. Anil serves as a columnist for Bloomberg Businessweek, as a contributing editor for Chief Executive magazine, and as a contributor to HBR.org. His opinion pieces have also been published in The Wall Street Journal, Financial Times, Daily Telegraph, China Daily, Economic Times, and other outlets.
He is also a regular participant at the World Economic Forum (WEF) summits, including the annual meeting in Davos and the regional meetings in China, India, and the Middle East. He is a member of the WEF's Global Agenda Council on Emerging Multinationals, and has also served on the boards of several NYSE- and NASDAQ-listed companies in the United States.
Anil serves regularly as a keynote speaker at major conferences and corporate forums in the United States, Europe, Asia, Latin America, and Africa, including the World Economic Forum, The Economist conferences, the Businessweek CEO Forum, Chief Executive magazine's CEO2CEO Summits, and the Yale CEO Summit. He has also served as a consultant, keynote speaker, and/or executive education faculty with some of the largest corporations in the world, including GE, IBM, HSBC, Deutsche Bank, HP, SAP, and Microsoft.
Anil is the Michael D. Dingman Chair in Strategy and Entrepreneurship at the Smith School of Business at the University of Maryland and a visiting professor of strategy at INSEAD, where he served as the INSEAD Chaired Professor of Strategy until December 2010. Anil also serves as chief advisor to the China India Institute, a Washington DC-based research and consulting organization. He has served as a past visiting professor at Stanford University and Dartmouth College. He received a doctorate from the Harvard Business School, an MBA from the Indian Institute of Management Ahmedabad, and a BT from the Indian Institute of Technology Kanpur.
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