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  • Author: Alexandr
  • Date: 7-11-2014, 03:33
7-11-2014, 03:33

Lynda - Developing Brand Identity Collateral

Category: Tutorials

Lynda - Developing Brand Identity Collateral

Lynda - Developing Brand Identity Collateral
English | 0h 58m | AVC (.flv) 960x540 15fps | AAC 48KHz stereo | 276 Mb
Genre: eLearning


Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.

Topics include:
* Setting up file dimensions and resolutions
* Using consistent fonts
* Creating custom swatches
* Designing the front and back of a business card
* Integrating a logo in designs
* Outputting files for proofing and printing
* Finding branding inspiration
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