Market Motive - Display Advertising Primer Short Course
English | avi | tsc2 640x480 | PCM s16 LE 1 ch | 1.75 GB
When it comes to targeted web-based advertising, few things have been more successful in recent years than Display Advertising. The ability to track customer tendencies, offer a variety of engaging ad types, and a deep pile of amazingly valuable data to drive decisions, Display Advertising has quickly become an amazing opportunity for online marketers. In this course, Matt Bailey will walk you through everything you need to know to get started today with Display. From identifying what ad options are the best for your campaigns to the utilization of cookies and remarketing campaigns to learning how to work with, and manage, third party agencies for your Display campaigns, this course offers a comprehensive insight into this amazing opportunity for digital advertisers.