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  • Author: voska89
  • Date: 16-12-2014, 07:46
16-12-2014, 07:46

Look Over Perrys Shoulder

Category: Tutorials

Look Over Perrys Shoulder
Look Over Perrys Shoulder
Flash Video | MP4/AVC, ~42 kb/s | 640x400 | Duration: 6 hours | English: AAC, 59 kb/s (2 ch)
3 Audio CDs in MP3 / English: MP3, 64 kb/s (1 ch) | Duration: 6 hours | ISBN-10: N/A 3 PDF + 3 RTF Guides
Size: 478 MB | Genre: Business, Job

Look Over My Shoulder as I Craft Living Soul Connections via Email, The Worlds Most Intimate Marketing Medium.

Dear Marketing Professional:

Im famous for my Google books, 80/20, B2B marketing techniques, my autoresponder Maze strategy, and all-around geekiness.

But anyone whos been around Planet Perry for any length of time well knows email is the real secret sauce.

Now having a significant number of people whove been reading my emails almost daily for ten years, I can assure you a close, personal, emotional bond with people via email is one of the most powerful assets you can ever own. Period.

Im offering something very special, highly unusual, at a price thats so insanely affordable that no mentally coherent person can refuse. Ill get to that in a minute. But let me tell you where this idea came from.

Perrys work is referenced in dozens of influential marketing books like these.

In early 2012, Dan Kennedy asked me to be side saddle instructor for his $26,000 per year Titanium Mastermind group. Ill teach the spring and fall sessions, Perry, and you teach the summer session. Deal?

Deal. So at the summer session, I said, OK gang, since Im your resident web marketing expert, what do you guys wanna know about?

Brittany Lynch, the 25-year old entrepreneurial wunderkind said, I LOVE reading your emails. I want to SEE you write an email. Like the whole thing, from beginning to end.

I looked around. Would you guys think that was interesting?

Everyone heartily nodded their heads. Yes, wed love to see that.

OK Brittany, how about I write one for you?

That would be great!

So I plugged my Mac into the projector, opened Text Edit and started firing questions at her.

She started answering and everyone watched that email grow from conception to birth, one word at a time.

They heard every question and impulse, every crazy idea that tumbled out of my brain in the process, everything that got swept off the table. Watched every word on the screen. Then they watched me edit, clean up, sharpen, polish and hone.

When I was done I popped a copy to Brittany. She sent it out and filled her offer to capacity. And the next person in the room was eager to watch me do it again, for them.

Both of Dans groups asked for this and they both got it.

Hour for hour and dollar for dollar, every person in the room paid something like $1,000 to $2,000 to watch the magic.

They told me it was the highlight of the two days they spent with me.

Makes sense too, cuz they saw stuff Ive never discussed in any coaching program, course, seminar or ebook. In fact the only other people whove ever seen this is a handful of folks whove come to 4-Man Intensives and used their time to have me write copy. (Which I am always delighted to do.)

So thats what Im going to do. But on a webinar, live, in front of hundreds of attendees. I will write without advanced notice or preparation for three attendees. Youll see and hear the questions I ask them, then watch the persuasion magic happen.

Its Monday December 3 and Monday December 10. With a reprise and extension on Tuesday January 8. Sessions will be recorded, both audio and video. (No transcripts however. You have to SEE this.)

Youll see all the tools and techniques I use along the way, and witness how an ugly gray hunk of play-doh becomes a finely sculptured work of art. Each session will run about an hour and a half.

Look Over Perrys Shoulder
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