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27-12-2014, 18:47

Lynda - Building an Integrated Online Marketing Plan

Category: Tutorials

Lynda - Building an Integrated Online Marketing Plan

Lynda - Building an Integrated Online Marketing Plan | 311MB
Duration: 3h 09m | Video: AVC (.mp4) 960x540 25fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Learn how to integrate all the moving parts of a successful marketing strategyemail, social media, search, and morewithout diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.

Topics include:
* Assessing your resources and budget
* Developing your brand's narrative
* Avoiding mixing mediums
* Marketing via search, email, and blog posts
* Reaching fans on social media
* Integrating video
* Researching the market
* Publishing content
* Reviewing your success



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