» » Brand Identity Essentials 100 Principles for Designing Logos and Building Brands
uploaded.to



Information of news
10-01-2015, 04:03

Brand Identity Essentials 100 Principles for Designing Logos and Building Brands

Category: E-Books

Brand Identity Essentials 100 Principles for Designing Logos and Building Brands

Pdf | Eng | 209 Pages | 100Mb


The name of this book is Brand Identity Essentials,
but a good portion of it is dedicated to logos.
Brands. Identities. Logos. What's the difference?
The word logo is short for logotype—a graphic
representation of a brand. So, essentially, a logo
is a picture that represents the collection of
experiences that forms a perception in the mind
of those who encounter an organization.
Identity is often (mistakenly) used interchange-
ably with logo, but an organization's identity
encompasses much more than its logo. The
organization’s name is equally as important as
the picture used to represent it. Other elements,
such as the color of a company's mailing
envelopes or the music customers hear while
on hold on the telephone, are elements of the
identity. Most of the logos we admire more often
than not are part of a well-designed system.
In such a system, the application of the logo
(as well as these other elements) has been as
carefully considered as the logo itself.

Brand Identity Essentials 100 Principles for Designing Logos and Building Brands
Brand Identity Essentials 100 Principles for Designing Logos and Building Brands
Brand Identity Essentials 100 Principles for Designing Logos and Building Brands
Brand Identity Essentials 100 Principles for Designing Logos and Building Brands



uploaded


Rapidgator.net

Site BBcode/HTML Code:
Dear visitor, you went to the site as unregistered user.
We recommend you Sign up or Login to website under your name.
Information
Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.

Tag Cloud

archive of news

^
 
free html hit counter