Gail T. Fairhurst, "The Power of Framing: Creating the Language of Leadership"
2010 | pages: 291 | ISBN: 0470494522 | PDF | 3,2 mb
The primary work of leadership involves managing meaning through framing. Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions. The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways.
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