Coursera - New Models of Business in Society
MP4 | 960 x 540 (1.778) @ 25 fps + PDFs | Language: English | 429 MB
In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how.
The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.