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29-01-2015, 08:56

Branding Your Business:Promoting Your Business, Attracting Customers and Standing out in the Market Place

Category: E-Books

Branding Your Business:Promoting Your Business, Attracting Customers and Standing out in the Market Place

James Hammond "Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Market Place"
English | Kogan Page | 2008-05-28 | ISBN: 0749450738 | 224 pages | PDF | 2 MB

A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.



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