Whether you want your customers to buy from you, or vendors to give you a good deal, your boss to give you a raise, or your employees to take initiative, most of your work life and even your personal life involves trying to get people to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, you can learn how to use insights from recent research in psychology and brain science to be more effective in motivating people and in getting people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
About the Author:
Susan Weinschenk has a Ph.D. in Psychology and more than 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How to Get People to Do Stuff: Master the art and science of persuasion and motivation, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?
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