Copywriting secrets - How to write copy that sells Witth Len Smith
Duration: 3 Hours | Video: AVC (.MP4) 1280x720 25fps | Audio: AAC 44.1KHz 2ch | 850 MB
Genre: eLearning | Language: English
Discover the secrets of copywriting success from the master. From novice to pro in easy stages
A unique insider's view
I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.
What am I going to get from this course?
*Over 35 lectures and 3 hours of content!
*Structure and write compelling sales copy
*Apply the power of emotional drivers, even when writing in a B2B environment
*Beat run-of-the-mill writers who focus on 'needs
*Write powerful calls to action
*Understand how to leverage features, benefits and advantages
*Craft professional press releases that get published
*Know how to become a Voice in their Industry
*Understand how to schmooze bloggers and the press to get published
*Interview end customers with confidence to create persuasive case studies
*Use the power of words to generate more sales leads
*Glean from a wealth of real-life examples
*Master White Papers - the most powerful way to generate sales leads bar none
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