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  • Author: kityvn
  • Date: 19-04-2015, 11:51
19-04-2015, 11:51

LYNDA.COM - FOUNDATIONS OF BRANDING FOR DESIGNERS TUTORIAL-kEISO

Category: Tutorials



Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.
Topics include:

The history of branding (pre- and post-1950)
The elements of branding
Conducting research
Solving problems and presenting solutions
Creating logos and identity systems
Building a visual system with color, typography, and more
Communicating branding with manuals and vision books


LYNDA.COM - FOUNDATIONS OF BRANDING FOR DESIGNERS TUTORIAL-kEISO




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