A Step-by-Step Guide to Discovering Insights to Build Products and Brands People Love Through Customer Interviewing
Building a successful new product and brand is an incredible experience. Startups all over the world are tackling new opportunities, 100-year-old corporations are investing millions in the next big thing...yet time and time again, talented people build products that never succeed.
At the core off all successful products and marketing is knowing who your customers are, what they need, and why they need it. And you won't get the answers to these make-or-break questions by having a bunch of meetings within your company - you get them from talking to your customers!
In fact, two hours of customer interviews can literally save you 6 months of building the wrong thing.
You learn who your customers are, what they need, and why they need it. You learn what to build, and what not to build. You're marry your vision with customer understanding to hit the sweetspot.
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