MP4 | Video: 1280x720 | 55 kbps | 44 KHz | Duration: 01:38:35 | 412 MB
Genre: eLearning | Language: English
Brand yourself, skyrocket your career and grow your business with this simple and powerful blogging program.
4,500. That's the number of marketing messages we each are exposed to on a daily basis. Yeah, that's a lot. But, when you consider the number of bumper stickers, billboards, television ads, logos, emblems, brand characters, products, radio spots, and social media, just to name a few, that we are exposed to, this number is actually plausible.
What this overexposure really means is an already crowded market is becoming even noisier each day.
Turn Up the SilenceWell, all of this noise creates a really big problem: Unless you are a recognized brand, whether product or personal, you and your message will get lost. And that's not good. You see, prospective clients, customers, fans, and patients can't find you. In fact, they don't even know that you exist. Yeah, it's a jungle - a jungle where only brands will survive.
The Death of Your BusinessSee, brands stand out, or survive, because they have created the right product and message, for the right audience, and delivers them at just the right time. As such, they avoid the slow death of the non-brand - becoming an undifferentiated commodity. And when you are a commodity, everything is about a low price. In other words, you can't command higher fees and get paid what you're worth.
How to Stand Out from the CrowdWell, in order to change this eventual fate, you must stand out from the crowd by becoming a recognized brand. But that's easier said than done. You have to find the ideal audience and consistently offer value that will connect with them emotionally. Huh, that's really hard to do. Perhaps that's why so few actually do connect with their audience.
We Know the BlueprintWell, the good news is, there are those who have built powerful personal brands and stand out in any market. And the better news is, we have participated directly in creating some of these brands. Translation: We know the exact steps you need to take to make it to the top of your market.
In this course, you're going to learn how to use a blog to break through the noise, connect emotionally with an eager audience, and build a world-class brand.
Here is some of what you will learn:
Why a blog is the ideal tool for connecting with your audience
The six (6) elements of a powerful brand and how to easily implement them
How to create a product (you) that your target will naturally gravitate towards
The four (4) steps in developing an emotionally charged brand story
How to identity those people (target) who are automatically attracted to your message
What causes your target to seek you out and want to do business with you
How to create raving fans that will spend money and spread the word about you
And, much, much more.
Are you ready to go from blog to brand? We are! Let's rock.
What are the requirements?
The willingness to work hard and apply the action steps.
A desire to ask questions.
What am I going to get from this course?
Over 34 lectures and 1.5 hours of content!
Build your platform and earn more money.
Develop a recognized brand.
Increase your influence in your market.
Appear regularly in magazines and on the radio.
Win new business through a major increase in referrals.
Separate yourself from the competition.
How to identify and reach the ideal target for your work.
What to blog and when for the maximum effect.
What is the target audience?
Personal trainers, attorneys, artists, photographers, musicians, dentists, consultants, physicians, chefs, professional athletes and others who desire to build a powerful personal brand.