In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.
You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.
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