Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery
Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.
These activities encompass the entire range of product life cycle - from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages.
After completing this course, you will be able to:
match phases of the product life cycle to actions that should be taken at each phase,
sequence the stages of the new product development process,
match current best practices in new product development with their description, and
and match strategies used to manage existing and mature products and services with examples of the ways they are used.
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