» » Br&ing the Nation: The Global Business of National Identity

Information of news
2-09-2015, 02:41

Br&ing the Nation: The Global Business of National Identity

Category: E-Books

Br&ing the Nation: The Global Business of National Identity

Br&ing the Nation: The Global Business of National Identity by Melissa Aronczyk
English | Sep. 17, 2013 | ISBN: 0199752168 | 256 Pages | PDF | 3.32 MB

National governments around the world are turning to br&ing consultants, public relations advisers & strategic communications experts to help them "br&" their jurisdiction.
Using the tools, techniques & expertise of commercial br&ing is believed to help nations articulate more coherent & cohesive identities, attract foreign capital, & maintain citizen loyalty. In short, the goal of nation br&ing is to make the nation matter in a world where borders & boundaries appear increasingly obsolete. But what actually happens to the nation when it is reconceived as a br&? How does nation br&ing change the terms of politics & culture in a globalized world? Through case studies in twelve countries & in-depth interviews with nation br&ing experts & their national clients, Melissa Aronczyk argues that the social, political & cultural discourses constitutive of the nation have been harnessed in new & problematic ways, with far-reaching consequences for both our concept of the nation & our ideals of national citizenship. Br&ing the Nation challenges the received wisdom about the power of br&s to change the world, & offers a critical perspective on these new ways of conceiving value & identity in the globalized twenty-first century. This book is about how nation br&ing became a worldwide phenomenon & a professional transnational practice. It is also about how nation br&ing has become a solution to perceived contemporary problems affecting the space of the nation state: problems of economic development, democratic communication, & especially national visibility & legitimacy amidst the multiple global flows of late modernity. In this book, Melissa Aronczyk charts the political, cultural & economic rationales by which the nation has been made to matter in a twenty-first-century context of global integration.
Download link:

Links are Interchangeable - No Password - Single Extraction



Site BBcode/HTML Code:
Dear visitor, you went to the site as unregistered user.
We recommend you Sign up or Login to website under your name.
Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.

Tag Cloud

archive of news

free html hit counter