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  • Author: voska89
  • Date: 6-09-2015, 15:15
6-09-2015, 15:15

Lynda - Lead Generation Fundamentals

Category: Tutorials


Lynda - Lead Generation Fundamentals
Lynda - Lead Generation Fundamentals
Size: 557MB | Duration: 1h 33m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English




Start a lead generation program at your organization and start converting prospects into loyal customers. Join marketing expert Dina Shapiro as she walks through the essentials of creating a solid lead gen pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences. Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers. Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.

Topics include:
* Setting goals
* Publishing engaging content
* Creating compelling offers and calls to action
* Optimizing landing pages
* Developing databases
* Transforming leads into customers
* Making the purchase process clear and simple
* Monitoring social channels
* Measuring results
Lynda - Lead Generation Fundamentals
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