It's the details that matter. And working with your hands forces you to pay attention to even the smallest ones. When I'm lettering, I know every imperfection, I know every flourish. There are countless decisions to be made and I'm aware of each and every one of them. That's the beauty of hand lettering. When you know your work, it's inevitably going to be much stronger.
You probably see hand lettering all over the internet nowadays. But it's not always as simple as it seems. There is a tedious process behind effective lettering, which I am going to share with you. In this class, you will learn how to apply handcrafted concept roughs, into a refined scaleable logo. Iwill teach you how to create a finished logo using my very own process. You'll learn about my thought process when starting a project, all the way to how I Description my vector anchor points. The best part is, no prior experience or training is required! By the end of this class, you willbe readyto contribute to the world of custom lettering!
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