Learn step by step how to set up, run, and optimize your own pay per click marketing campaign in Google Adwords.
Learn how to create, run and optimize a Google Adwords account with zero previous knowledge. By real world example, we will show you how you and your business will benefit from Pay-Per-Click Advertising.
Learn and Master the Essentials to Internet Marketing to create profitable Adwords Campaigns for your Small Business.
Find Profitable Keywords
Write Better Ads
Analyze Campaign Performance
Optimize with Advanced Techniques
Tap Into the Reach of Google Adwords
Learning the fundamentals of Google Adwords and Search Engine Marketing will enable your small business to reach millions of potential customers the exact moment they are searching for your business. We will show you how to create ads for specific search terms that only appear on a potential customer's screen when he or she is searching for a product or service your small business offers. No other advertising platform allows for such a personal connection between your small business and potential customers.
Not only will PPC allow your small business to reach more customers with directed advertising, it is fully trackable. We will show you the tools and knowledge to be able to track every important statistic in your campaign and teach you how to optimize your campaigns to get the most bang for your buck with Google Adwords.
Content and Overview
In this course we will walk with you, holding your hand in the beginning, showing you the exact steps for setting up your account and giving you a walkthrough of the Google Adwords platform.
After introducing you to the Adwords platform, we will take you through the beginning ways to optimize your account by showing you the real life example of a stone masonry company we are creating and running a PPC account for.
Following Google Adwords Experts through what we do for this account on a daily basis you will learn how to run mobile ads, when to start new types of campaigns, how to write better ads, and keys to improving quality scores.
Finally, we will get into advanced tactics as your small business campaign grows. We will discuss advanced location targeting, tactics for conversion tracking, and other advanced optimization tactics.
By the end of the course, you will be running full speed, being able to analyze, optimize, and ultimately create profitable campaigns on your own accord.
What are the requirements?
The student should have a desktop computer (Mac or PC, not an iPhone or Tablet).
Be able to do basic tasks online such as using a web browser, checking email, entering data into forms.
Have your own small business website. We need somewhere to send your new customers!
What am I going to get from this course?
Over 51 lectures and 4.5 hours of content!
Market a business online through pay per click marketing.
Set up a Google Adwords pay per click marketing campaign.
Identify campaign issues and take action to fix them.
Optimize your marketing campaign to drive the right customers at the best price.
What is the target audience?
Anyone who owns a local business who wants to market to potential customers in their area.
Anyone who runs or works for a small to medium size business that has heard about pay per click or search engine marketing and wants to get started marketing their business online.
Anyone starting their own business who wants to learn how to effectively market this new business online.
This course is not for large corporations, or anyone that has an outside company run their campaigns.
This course is also not for anyone that works for a marketing agency (though I guarantee you will learn a thing or two).
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