English | MP4 | 1280x720 | 46 kbps | 44 KHz | 1 hours | 79 Mb
Pitch your information security proposals to business executives in a way that resonates: Learn to sell on their terms.
Are you an information security professional who frequently needs to get approval from business executives for new security measures? This 1-hour "Short and Sweet" course takes away the guesswork and gives you tools you can start using today.
Learn to speak business executives' language and get easier approval for your security investments.
Pitching a security investment can seem difficult because it's not always a clear-cut process, but learning to sell to business executives in their own language is a key to reframing security as a long-term positive investment opportunity.
In less than 2 hours, this Short and Sweet course will give you solid practice and help you achieve steady improvement in your pitches, without a lot of filler. We'll discuss the potential for finding common ground, why sales skills are so important, and how to transform your security investment proposals from risk-focused to business-focused with a few simple tweaks. We'll also talk about preparing for an in-person pitch, and about selling to the business line - selling to users - after your pitch gets approved.
At the end of the course, you'll be better equipped to have effective discussions with business leaders about potential security investments you need and want to make inside your company.
That's a great trade for 2 hours of your time!
Please note: This course is designed to get you productive FAST. This course assumes you already are familiar with information security basics and, ideally, are in an information security or IT role at your company. If you aren't familiar with information security basics, please seek out another course to learn those skills.
But if you're already familiar with information security and want tools to understand business language and use it in the context of security, this course IS for you and I hope you'll enroll.
My goal is to make this course the easiest path to more effective information security investment pitches. Please let me know if anything in the course could be clearer, and I'll be happy to help you. It also will help me improve the course.
If you're ready to learn more and sign up for the course, go ahead and hit that Enroll button - Udemy offers a 30-day refund guarantee, so there's no risk to you!
What are the requirements?
Familiarity with information security basics
What am I going to get from this course?
Over 17 lectures and 57 mins of content!
Pitch information security investments to business executives in business terms
Use 'power words' to improve the impact of your pitch
Apply strategies to increase buy-in from business-line managers after a security measure is rolled out
What is the target audience?
Information security professionals who need to get approval from business executives for new security measures
General IT managers who often need to get management buy-in for different types of technology investments
Security consultants who have been engaged to provide recommendations to the business
Internal auditors who want to present security findings to management more effectively
If you don't understand information security basics or have an entirely technical role with no business interaction, this course is not for you - seek out a different course, please
(Buy premium account for maximum speed and resumming ability)