» » Event Audiences & Expectations

Information of news
29-09-2015, 16:58

Event Audiences & Expectations

Category: E-Books

Event Audiences & Expectations

Jo Mackellar, "Event Audiences & Expectations"
English | ISBN: 0415630088 | 2013 | 184 pages | PDF | 2 MB

for the first time examines why people participate in festivals & events, the types of events which stimulate participation, & the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice & manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers & government officials involved in over 50 international events to gain new perspectives into audience behaviour & participatory events. Using numerous international case studies & examples, the book offers a comprehensive outline of the reasons why people participate in festivals & events, the social world that reinforces their behaviours, & strategies that can be used to ensure future successful participatory events.

This thought-provoking & original volume will be valuable reading for students, researchers, events managers & tourism & community planners at all levels of government
Download link:

Links are Interchangeable - No Password - Single Extraction



Site BBcode/HTML Code:
Dear visitor, you went to the site as unregistered user.
We recommend you Sign up or Login to website under your name.
Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.

Tag Cloud

archive of news

free html hit counter