Jo Mackellar, "Event Audiences & Expectations"
English | ISBN: 0415630088 | 2013 | 184 pages | PDF | 2 MB
for the first time examines why people participate in festivals & events, the types of events which stimulate participation, & the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice & manage participant expectations as well as manage audience involvement.
The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers & government officials involved in over 50 international events to gain new perspectives into audience behaviour & participatory events. Using numerous international case studies & examples, the book offers a comprehensive outline of the reasons why people participate in festivals & events, the social world that reinforces their behaviours, & strategies that can be used to ensure future successful participatory events.
This thought-provoking & original volume will be valuable reading for students, researchers, events managers & tourism & community planners at all levels of government