Pluralsight - Crisis Communication and Technology: Communicating with Colleagues
Size: 669MB | Duration: 2h 43m | Video: AVC (.mp4) 1024x576 15fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
This course takes viewers through the process of preparing for a crisis, communicating with stakeholders during a crisis, and evaluating methods and effectiveness after a crisis has passed.
Crisis communication is one of the most challenging communication types an organization or individual can face, bringing together emotional vulnerability, ethical challenges, and high-stakes decisions amplified by informational and persuasive goals. When managed well, this communication can neutralize and calm an evolving crisis. When managed poorly, though, crisis communication makes a situation worse. This course takes viewers through the most important parts of preparing for crisis communication, including understanding crisis types and strategies, preparing foundational documents, and how to create communication in the moment. By the end of the course, viewers will have a concrete understanding of how to manage crisis communication for their own organizations, providing invaluable insight and immediate benefit.