Online Marketing Basics
Duration: 1hr 47m | Video: h264, yuv420p, 960x540 30fps | Audio: aac, 44100 Hz, 2 ch | 971 MB
Genre: eLearning | Language: English
In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort-a business's web site-and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.
Defining the target marketSetting clear goals and success metricsWorking with web analytics softwareBuilding a site mapSelecting a domain name and a web hostPlanning for mobileConducting social media marketingDeveloping an email marketing campaignExploring content marketingReviewing online public relationsUnderstanding the difference between search engine marketing (SEM) and search engine optimization (SEO)Reviewing blogging and microbloggingLooking at online advertising with search, affiliates, email, and more