MP4 | Video: 1280x720 | 59 kbps | 44 KHz | Duration: 3 Hours | 183 MB
Genre: eLearning | Language: English
A-Z guide how to conduct market research, analyse your competitors and use the right strategy with mostly FREE methods
Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .
I will show you 3 groups of market research methods:
Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.
You will be able also to download many additional resources
Links to free presentation and movies showing examples of research
Links to books worth reading
Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions
We will use the following tools:
Keywords Planner by Google
Facebook Audience Insight
Mobile market applications
Our own tools / formats