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  • Author: BaDshaH
  • Date: 19-10-2015, 09:14
19-10-2015, 09:14

Persuasive UX The Power of Self-Image

Category: Tutorials





"Marketing departments often appeal to our sense of identity-who we want to be and how we want to be seen. You see the power of self-image used in advertisements for fashionable clothes, luxury cars, and the latest technology. These ads all capitalize on the same themes: aspiration, status, and self-esteem."


Companies create desire by implying their products will make us happier and more popular, like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign, you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX.

Contents:
Introduction
Welcome

1. Using Self-Image for Persuasion
Self-esteem, aspiration, and status differences
Cognitive dissonance
The Dunning-Kruger effect
How far should you take your persuasive design?

General
Complete name : 02_02-Cognitive dissonance.mp4
Format
: MPEG-4
Format profile : Base Media / Version 2
Codec ID
: mp42
File size
: 55.8 MiB
Duration
: 6mn 25s
Overall bit rate mode : Variable
Overall bit rate : 1 213 Kbps
Encoded date : UTC 2014-03-17 20:05:26
Tagged date
: UTC 2014-03-17 20:05:26
Writing library : Apple QuickTime
Copyright
: lynda.com

Video
ID : 1
Format
: AVC
Format/Info
: Advanced Video Codec
Format settings, CABAC : Yes
Format settings, ReFrames : 3 frames
Codec ID
: avc1
Codec ID/Info : Advanced Video Coding
Duration
: 6mn 25s
Bit rate
: 1 048 Kbps
Width
: 1 280 pixels
Height
: 720 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate
: 29.970 fps
Standard
: NTSC
Color space
: YUV
Chroma subsampling

: 4:2:0
Bit depth
: 8 bits
Scan type
: Progressive
Bits/(Pixel*Frame)

: 0.038
Stream size
: 48.2 MiB (86%)
Language
: English
Encoded date : UTC 2014-03-17 20:05:26
Tagged date
: UTC 2014-03-17 20:05:26

Audio
ID : 2
Format
: AAC
Format/Info
: Advanced Audio Codec
Format profile : LC
Codec ID
: 40
Duration
: 6mn 25s
Bit rate mode : Variable
Bit rate
: 160 Kbps
Maximum bit rate : 163 Kbps
Channel(s)
: 2 channels
Channel positions: Front: L R
Sampling rate : 44.1 KHz
Compression mode : Lossy
Stream size
: 7.36 MiB (13%)
Language
: English
Encoded date : UTC 2014-03-17 20:05:26
Tagged date
: UTC 2014-03-17 20:05:26


Screenshots

Persuasive UX  The Power of Self-Image

Persuasive UX  The Power of Self-Image

Persuasive UX  The Power of Self-Image

Persuasive UX  The Power of Self-Image










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