2015 | 240 Pages | ISBN: 1493928201 | PDF | 1 MB
This book focuses on the development of relevant theories & concepts that aid in predicting & modifying consumer behaviors. Consumer behaviors that help improve well-being, such as earning, spending, borrowing, & saving are also covered. In addition, the book discusses how to define consumer rights & responsibilities, & how individual consumers are organized to protect their own interests & to voice their concerns in public decision making processes. Finally, the book covers effects of economic environments on consumer well-being & how consumers can effectively deal with these challenges.