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Genre: Design / Design Thinking | Language: English | +Project Files
Learn how to motivate and engage anyone by learning the psychology that underpins human behaviour.The Art of Engagement and The Psychology of Motivation is a course that will teach you about human beings and what encourages they to do the things they do. This unique course is inspired not just from text books and science experiments, but from personal, first hand experience. Experience teaching children, managing teams and design applications.
The curriculum is designed to be studied over several weeks, with each video giving you interesting concepts and studies to take away, think about and discuss with the tutor and the other students. You'll be encouraged to brig your personal engagement challenges to this course so we can build an engagement plan together.
If you're an application designer, teacher, manager or parent, the psychology to motivate your people is the same and by the end of this course you'll have built an incredibly simple engagement plan to motive change in any community. You'll not only finish the course with your engagement plan, but the ability to easily reproduce it any time in the future you need to motivate change in a community.
What are the requirements?
You must have an open mind
You'll need to invest time in the student discussions
Ideally you'll have a community to test your ideas on
What am I going to get from this course?
Over 33 lectures and 2.5 hours of content!
Understand the psychology of human behaviour
Motivate your students, staff, customers, users and yourself
Build an engagement plan to create change in a community
What is the target audience?
Managers and team leaders
User experience designers
Section 1: Introduction to Motivation and Engagement
Lecture 1 Introduction 03:21
Lecture 2 Why We Shouldn't Motivate With Carrots 06:49
It's really important to understand how cognitive dissonance turns what we assume will be good motivational techniques into bad ones. Once we have dispelled this myth we can start to learn about real engagement techniques.
Section 2: The Science of Motivation
Lecture 3 Dopamine: The Natural Reward Chemical 04:03
Why do we get motivated to do anything at all? Well it's natures way of keeping us alive. The first step is to understand how our brains work.
Lecture 4 Pavlovs Dog and skinners Rats 03:54
Human behaviour is no different to animal behaviour. What motivates the dogs and the rats will motivate us. This is the first step to understanding human behaviour.
Lecture 5 What Naturally Motivates Us? 03:06
Once we understand what people really need, we can see what motivates them.
Lecture 6 Intrinsic and Extrinsic Motivation 06:08
What's the difference between intrinsic and extrinsic motivation? and why is it so important to make the distinction?
Lecture 7 Section Summary 02:57
Section 3: Status and Other Extrinsic Rewards
Lecture 8 Status 06:46
Status is low down the hierarchy of needs and an extrinsic motivator but it's cheap to provide so is often used as a motivational technique and although it works better than money, it still has it's problems.
Lecture 9 Social Proof 03:27
We use up mental energy every time we make a decision. We'll only exert ourselves mentally so many times a day. If we can make decisions by copying others or doing what we did last time. We will.
Section 4: Mastery
Lecture 10 Giving Feedback 04:27
There are many kinds of feedback and they are all important to engage people
Lecture 11 Creating Rules 02:28
Without rules people can't be motivated. We don't know what we are trying to achieve. We need rules to motivate.
Lecture 12 Make It Difficult 04:27
No one want's an easy life. For people to be truly engaged they need a challenge.
Lecture 13 Stepping stones 04:32
People need a finishing line to stay motivated and by having smaller more regular goals then we are never that far from a finishing line.
Lecture 14 Reward Loops 06:19
How can we stop people just walking out once they complete their the last goal. We need a way to keep them to have something else to work towards at the same time.
Lecture 15 The Desire To Master 03:00
The most important ingredient to mastery engagement. People can't master something they don't believe in.
Section 5: Meaning
Lecture 16 It's Always Been About Meaning 05:58
Why is meaning one of the four big intrinsic motivators?
Lecture 17 What Do People Really Enjoy? 04:28
Recent studies have shown that we are wrong about the things that we think will make us happy. When are the activitities that people really enjoy?
Lecture 18 Creating Meaning 03:52
So meaning is huge for engagement, but how do we create meaning?
Lecture 19 the Art of Storytelling 06:06
Some lessons from the pros about telling engaging stories
Section 6: Autonomy
Lecture 20 Masters of Contributing 04:39
Autonomy is all about authenticity. About people respecting who we are as people and accepting our contributions. This is vital for engagement.
Lecture 21 Give Them Options 05:36
The ability to choose is as good as been listened to. When we get to put part of ourselves into something then we believe in it more.
Lecture 22 Let Them Fail 02:45
If we never fail. It's not a challenge. If it's not a challange we aren't engaged.
Lecture 23 We Love To Fail 03:56
Do we actually love to fail?
Lecture 24 Status Seesaw 05:23
Another reason why status doesn't work. But also why it's important to fail and let other around us fail, so we can be on the same level.
Lecture 25 Kill Your Ego 04:25
Ego is peoples biggest barriers to been themselves and without been themselves they don't have authentic autonomy.
Section 7: Community
Lecture 26 Finding Community 02:40
Community is one of the four main intrinsic motivators and posibly the most engaging.
Lecture 27 Loneliness Epidemic 04:44
Could community be the biggest of all the motivators?
Lecture 28 Let Them Help 03:39
Why help helps us build communities and drop our ego at the same time.
Lecture 29 What's Stopping Us Been Us? 04:41
What are the barriers to connecting as authentic people.
Section 8: Building Our Engagement Plan
Lecture 30 Building Our Engagement Plan: Part One 05:55
Let's collect together all the ideas we have come up with thought the course and start to brainstorm for our engagement plan
Lecture 31 Building Our Engagement Plan: Part Two 05:12
Which aspect of the person is each point motivating. Let's make sure we engage all the aspects.
Lecture 32 Building Our Engagement Plan: Part Three 05:18
Finally let's reduce all our ideas down so we have at least one for each intrinsic motivator and each aspect the person.
Section 9: Thank You
Lecture 33 Thank You and See You Soon 01:36