English | 2013 | ISBN: 0470670983 | 656 pages | PDF | 5 MB
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of h&books on communication & media reflects the growing visibility of large businesses' ethical profiles, & tracks the benefits that positive public attitudes can bring.
* Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
* Brings together state-of-the-art communication studies insights on corporate reputation
* Identifies & addresses the lacunae in the research literature
* Applies new theoretical frameworks to corporate reputation