Introduction to Social Media Marketing
Duration: 3hr 3m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 494 MB
Genre: eLearning | Language: English
Learn the basics in marketing your brand via social media!
In this course, we cover social media planning and marketing, building a presence and targeting the most effective social media networks for your brand depending upon your audience. Linkedin, Youtube, Pinterest, Google+, Instagram and Foursquare and their usage will be explained briefly.
Facebook and Twitter for business will be discussed in detail, along with effective content management strategies to inform and engage your users.
What am I going to get from this course?
Over 8 lectures and 3 hours of content!
By the end of this course, the student will be able to understand and define specific social media marketing terminology
Learn to plan and start a social media presence for a brand/company/business on various networks, depending upon target audience
Comprehend fundamental concepts of content management and user engagement on social media
Be able to implement tips, tricks and strategies to inform and entertain users via their social media presence
Know how to market a brand on social media, with a limited budget, as an entrepreneur, or as a social media executive
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