The Titans of Direct Response[COMPLETE] [12 DVDs,54 MP3s, 63 PDFs]
English | Size: 7.73 GB (8,304,158,804 bytes )
For two days in September - in Stamford, Connecticut - these Titans came together and revealed...
The Most Powerful Direct Response Principles, Strategies,
And Up-To-The-Minute Tactics YOU Can Use Immediately
To Sell More, Profit More, and
Build a Titan-Level Direct Response Business...
(These Lessons Apply in Any Media, in Any Market...)
From the desk of Brian Kurtz
Dear Business Builder,
In my 34 years in direct response - as an avid learner and seminar-goer - I've never before seen a lineup like you see above. And I don't really expect to see another like it again.
But it's not so much the WHO that matters. Rather, it's WHAT was covered that could completely transform your career, your business, your life...
For any serious, sophisticated direct marketer or business owner, you know as much as I do: we live and die by results.
If You Want To Succeed In Direct Marketing,
You Have To Do More of What Works,
And Less Of What Doesn't...
It's simple enough, but it's profound... Sure, we can test. And any direct response marketer worth their salt is an avid tester. No matter what business we're in, or what media we use.
But entire tests can be won by knowing in advance, "Do this, not that."
If you're a business owner, knowing what works leads to substantially less marketing waste, and bigger winners with your hits... With that, a business that runs better, gives you more income, and leaves you with more free time to enjoy your good fortune in whatever way you please...
If you're a marketer, this means more wins on your scorecard... Leading you to faster promotions, bigger opportunities, and the ability to write your own ticket...
And if you're a copywriter, bigger winners are your keys to the kingdom... Leading to fat royalty checks, your choice of A-list direct marketing clientele, and a reputation as a "god" of direct marketing...
In fact, it's not a stretch to say...
Each of These Titans of Direct Response
Has Made Their Career AND Personal Fortune
By Creating Winning Campaigns...
And it's not really an accident...
As a matter of habit, these Titans have all become avid lifetime students of the world's best direct marketing. Always looking at the best-of-the-best and thinking...
"What has this incredible marketer done that I could use in my next campaign?"
"What haven't they done that I could use to do even better?"
Through the years, this study has led to each and every one of these Titans having such a storehouse incredible marketing wisdom that they could go into almost any business, in any industry, and immediately create profitable marketing campaigns that would boost profits by substantial volumes.
And consistently, each of these Titans will tell you something else...
They're Not Self-Made...
They ALL Stand on the Shoulders of Giants!
Every Titan - from Dan Kennedy to Gary Bencivenga to Greg Renker to Jay Abraham, and all the others (me too!)- learned from others.
They each discovered tremendous amounts of "do this, not that" wisdom by sitting at the feet of their own teachers, soaking up every bit of marketing wisdom that was offered.
And while each would go on to apply it in their own unique way, it was only because they were building on what came before that they were able to ascend to such great heights...
Today, A NEW Generation of Titans
Is Being Born...
I was blown away at The Titans of Direct Response event...
Before the event, I'd been accused of simply stoking the embers of an "old boys club." Some suggested Titans was the last hurrah of an aging generation of direct mail experts. (Never mind the fact that the Titans collectively are responsible - TODAY - for well over $1 billion per year in revenue in nearly every media you can imagine.)
It was clear from who was in attendance that this was anything but. YES, there were many of my old "direct mail" friends - including many who are running online operations in the tens of millions of dollars, some $100 million or more.
But there was also many younger marketers, recognizing that the timeless principles and strategies of world-class direct response marketing can be adapted to apply to ANY media.
The youngest marketer in attendance, less than 20 years old. Many, in their 20s, 30s, and 40s.A good balance of women and men. Countries represented from every corner of the globe.
All, coming together, in one room...
Recognizing that by learning from the Titans of today, discovering the "do this, not that" truths of direct marketing...
You, Too, Can Become a Titan -
And Enjoy the Success and Fortune
That Comes With It...
It was only under a very special set of circumstances that I was able to bring these Titans together for the first and last time, at a single event...
And it's unlikely to happen again - at least until the NEXT generation of direct response Titans...
But even if you weren't in attendance, you haven't missed out completely...
Because the Titan-level direct response marketing and business-building wisdom that was shared was recorded, edited, and packaged together in an exclusive 12-DVD set.
I challenged them to bring their best-of-the-best- befitting this once-in-a-lifetime event...Much of what was shared from the stage at The Titans of Direct Response had never been revealed before... And hasn't been revealed since!
And now YOU are going to have the opportunity to enjoy, take in, and profit from each of the Titans' presentations - from the comfort of your home or office...
Now YOU Can Stand
On The Shoulders of These Giants...
Taking full advantage of all the "do this, not that" direct response strategies, principles, and tactics they shared...
And yet... I won't even ask you to wait for the DVDs to start profiting from the most powerful lessons shared on stage at The Titans of Direct Response.
Just by reading this letter, you'll discover...
Dan Kennedy's single-biggest buying trigger he hides in ALL copy he writes to boost response and profits...
How A-List copywriters "tinker" with clients' products to create irresistible copy hooks and multiply response....
The most powerful mental "hack" Gary Bencivenga has discovered in 40 years of research - can be used to be more productive, write better copy, and achieve your biggest goals...
And more, all revealed below...
Read On, And You'll Get These
Direct Marketing Secrets to
Creating Bigger Winners, More Often...
Of course, those of you who are serious students of the craft may recognize this lesson. If you'll allow me to be a little transparent here...
Gary Bencivenga, one of the most successful copywriters ever, is well known for packing his sales copy with useful information. For many years, it was his secret "control-beating" weapon. (Now it's pretty much a bare minimum requirement for getting a control.) Gary would pack his magalogs, bookalogs, and other promotions full of valuable little tidbits, lessons, and flat-out giveaways that made you want to keep reading. All the way through the sales process, he'd keep delivering value!
I'm getting a little bit ahead of myself here, because I'm not ready to introduce Gary's presentation yet. And I certainly don't claim to write copy like Gary - he's one of a kind!
But I'm going to do my best to be a good student of Gary, and share at least one big takeaway from each Titan here in my letter about the DVDs.
And I'll start with my kick-off presentation setting the stage for "The Event of The Decade," with a lesson on..
How to Achieve Titan-Level Success!
I've spent 34 years in this business, helping build one of the world's top direct response publishers to $150 million in annual revenue.
I've seen too many marketers come and go - careers, profits, and businesses flare up and fizzle out (sometimes ending in deep financial despair).
And I've seen a few who've endured as long as my career. Folks who used direct marketing to not only build their personal fortunes, but do amazing things. Connect with, meet, and work alongside some of the world's most brilliant and influential people. To invent and create a life of abundance for themselves far beyond most folks' wildest hopes and dreams.
Personally, I've dined with world leaders, industry transformers, Nobel Prize winners, and yes, the greats of direct response marketing. I hesitate to list them because I will just as surely offend those omitted as honor those I include.
I've become a leader in our field. And connected with many of the greats - not just as colleagues, but as personal friends.
And when I decided I wanted to do the impossible - bring all these greats together under one roof, one time only, to share their secrets...
I managed to get all these Titans to say yes!
(Including folks who have turned down "blank check" speaking offers.)
This wasn't an accident.
For the last 34 years, I've lived
The Titans of Direct Response[COMPLETE] [12 DVDs,54 MP3s, 63 PDFs]
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