Universal Principles of Design (Updated Oct 28, 2015) | 219 MB
Design is full of unspoken rules and obscure theories that, when applied, can dramatically improve one's own design. For the first time, we are documenting them all in one place. Universal Principles of Design, based on William Lidwell's award-wining books, illustrates one design principle a week, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham's razor or crowd intelligence.).
Design CAD Education + Elearning
William Lidwell Jill Butler