Lynda - Facebook Advertising Fundamentals (2015)
1h 43m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 357MB
Genre: eLearning | Beginner | Language: English
Extend your Facebook reach even further with the site's powerful advertising platform. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole walks through the basics: setting up an account, understanding ad structure, and using the Ads Create and Ads Manager tools. He'll also show how to make critical placement and bidding decisions wisely. Then learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app.
Plus, learn how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.
Understanding ad types
Setting up an advertising account
Managing bidding and placement
Identifying and targeting your primary audience
Boosting page posts
Managing and editing ads and campaigns
Understanding Facebook's ad policies
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