Lynda - Content Marketing: Newsletters
12m 5s | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch | 40MB
Genre: eLearning | Language: English
Long live email! While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their inbox. In this short course, C.C. Chapman, author of the bestselling Content Rules, covers the best practices for integrating email newsletters into your own content marketing efforts. He details the importance of growing your database, customizing the layout of emails, and keeping branding consistent. C.C. also includes tips for writing effective emails, like including calls to action and making sure email formatting is mobile friendly.
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