.MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 64 kbps, 2 Ch | 12 Lectures | 1.5 hours | 324 MB
Instructor: Cate Richards
Finally Nail Your Niche of Ideal Clients - Define the Group Who Wants What You Have
The very first thing you need to do to build a business is define your ideal client niche. This comes before products, marketing or even brand strategy.
This course will help you answer all these questions:
Who are they? What are the problems they have that you can solve?
Will they pay to solve those problems?
Where are they? Can you reach them easily?
Are you motivated to serve them now and into the future? (in all their “humanness”)
Why will they recognize that you are the person to help them?
And how will you get to know them?
This course will answer all those questions and many more.
With this step complete, your niche defined, you will be ready to take on the world.
There are 11 sections in this course and 3 sets of pdf worksheets. It will take around 2 hours to complete (including the exercises)
What are the requirements?
Best for people intending to package their know how into information products or programs OR building a business that sells products or services.
Can access videos online and preferably a printer to download PDF's for the pen and paper exercises
Intermediate or better level of English comprehension.
Understanding of your own strengths, skills and abilities and the kind of knowledge you could teach.
What am I going to get from this course?
Over 12 lectures and 1.5 hours of content!
Describe with confidence who will be their target customers and clients (also known as their niche)for their business
Create profiles for their ideal clients that will allow for precise targeting
Filter out clients who are not right for their offer and become more appealing to the clients who will recommend you to others and buy more from you.