OK GUYS, IF YOU'RE ABOUT TO READ/LISTEN JUST ONE BOOK ON MARKETING / ADVERTISING
THIS IS THE ONE. AND IT HELPS WITH PERSONAL CHANGE ALSO. A MUST! GET IT NOW
The Advertising Effect: How to Change Behaviour [Audiobook] by Adam Ferrier, Jennifer Fleming
English | September 16, 2014 | ASIN: B00NMV24VM |MP3/ [email protected] kbps | 9 hrs 47 mins | 444 MB
Narrat: Nigel Carrington | Genre: Nonfiction/Marketing
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological they with award winning real wld examples and exple how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavi change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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