» » The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis
uploaded.to



Information of news
18-12-2015, 21:33

The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis

Category: E-Books

The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis

The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis By Christoph Schröder
2015 | 296 Pages | ISBN: 3658075406 | PDF | 3 MB

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
Download link:



Links are Interchangeable - No Password - Single Extraction

uploaded


Rapidgator.net

Site BBcode/HTML Code:
Dear visitor, you went to the site as unregistered user.
We recommend you Sign up or Login to website under your name.
Information
Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.

Tag Cloud

archive of news

^
 
free html hit counter