Whether you’re thinking of starting a new business or trying to improve your existing one, this course will help you master the necessary fundamentals to lead you to success.
Instructor: Josh Kaufman
Date: 2 Day Workshop
Session 1 April 4, 2013 (5 Hours 53 Minutes 06 Seconds)
Day 1 Pre-Show
09:00 am - Introduction
09:15 am - Value Creation Part 1
11:00 am - Value Creation Part 2
01:00 pm - Value Creation Part 3
02:15 pm - Marketing
03:45 pm - Sales
Day 1 Wrap-Up
Session 2 April 5, 2013 (5 Hours 50 Minutes 00 Seconds)
Day 2 Pre-Show
09:00 am - Sales Part 2
11:00 am - Sales Part 3
11:30 am - Value Delivery
01:00 pm - Finance Part 1
02:30 pm - Finance Part 2
03:45 pm - Buying a Business Book with Guest David Moldawer
Day 2 Wrap-Up
Josh Kaufman is the author of the #1 international bestseller The Personal MBA: Master the Art of Business as well as the upcoming book The First 20 Hours: Mastering the Toughest Part of Learning Anything. Josh specializes in teaching professionals in all industries and disciplines how to master practical knowledge and skills. Josh’s unique, multidisciplinary approach to business mastery has helped millions of readers around the world learn essential business concepts on their own terms. Josh’s work has been featured in The New York Times, The Wall Street Journal, Fortune, Time, BusinessWeek, Wired, Fast Company, and HarvardBusiness.org. The widely-acclaimed Personal MBA manifesto and recommended reading list has been downloaded over 1.28 million times from ChangeThis.com.
The Personal MBA has sold over 75,000 copies worldwide to date, and has been in the top 0.1% of all business books sold on Amazon.com since its publication in January, 2011. On publication, the international edition of The Personal MBA was the the #1 bestselling business book in the United Kingdom, and remained #1 for two consecutive months. The Personal MBA has also been used as a textbook for business courses at Stanford University, New York University, Howard University, and Portland State University.
PersonalMBA.com hosts over 50,000 readers every month, and has been visited over 2 million times by readers all over the world since its founding in 2005. Josh’s work has directly saved prospective business students millions of dollars in unnecessary tuition, fees, and interest by providing an effective, affordable, and debt-free method of learning fundamental business principles.
Prior to developing The Personal MBA full-time, Josh worked in brand management for Procter & Gamble’s Home Care division, where he lead multi-million dollar projects that encompassed P&G’s entire value chain, from new product development to delivering in-store marketing campaigns for key customers like Walmart, Target, and Costco. Before leaving P&G, Josh spearheaded the development of P&G’s global online
marketing measurement strategy.
Josh’s current projects involve online training programs, live training programs, ongoing research in business and skill acquisition, writing, and programming. His brain is insured by Lloyd’s of London.