John Carlton - Simple Writing System
9xDVDRip | English | AVI + PDF Guides | 320 x 240 | XviD ~489 kbps | MP3 | 64 Kbps | 32.0 KHz | 2 channels | 15:10:45 | 3.6 GB
Genre: eLearning Video / Business, Internet Marketing, Copywriting
If you are serious about taking your business to the next level you will find this John Carlton Simple Writing System review extremely valuable.
Why 90% Of People Fail Online
One of the main reasons why people either do not make any money online or just manage to scrape by is because they do not know the basic marketing fundamentals that make the difference between having a successful business and one that struggles.
This is where the simple writing system comes to the rescue. This is a quick simple writing system review followed by an exclusive bonus you get from this website only. First of all what is the simple writing system?
What is the Simple Writing System?
John is arguably the best living copywriter today. There is a good reason why all of the top (read highest earning) Internet marketers have been through Johns training. This is a course I wish I knew about at the start of my Internet marketing career. It is the 17 step system that John uses on all of his projects. Here is what you will discover in the simple writing system.
Step 1. Market Research
In market research you will quickly see if your current project is a winner or set to fail right from the start. This module alone can save you months of wasted time and frustration by going in to the wrong market. John reveals the key factors to look for.
Step 2. Avatar
In this module John shows you how to define your ideal customer. Many business owners make the mistake of not knowing EXACTLY who they are selling to. You will never make this critical mistake again.
Step 3. Your USP
Here you will learn how to create the perfect USP (unique selling proposition). Also how to avoid the common mistakes that hurt many businesses marketing efforts.
Step 4. Master List of Features and Benefits
The master list of features and benefits will make sure you never have writers block. This helps you clearly see exactly what you offer to your customers, giving you and your marketing complete clarity and laser like focus.
Step 5. Bullets
You need to be using bullets in your marketing. They are proven to boost conversions. Discover John's '1-2 punch method' for creating killer bullets and getting maximum conversions.
Step 6. Testimonials
Most people know they should be using testimonials however you will see that most people still get this critical step wrong. You will see how to construct the perfect testimonial and which testimonials actually hurt your marketing campaign.
Step 7. Hooks
90% of business owners do not even know what a hook is! This will turn out to be your secret weapon against your competition who do not even know this powerful marketing tactic exists.
Step 8. Your Sales Mentality
Ever felt that you are just hard selling your prospects and just not getting the results you want? John will flip how you think about business and sales which will create the right mentality to finally start getting the results you want.
Step 9. Your Story
This is known as the 'Million Dollar Step'. All of today's biggest brands are built on a good story. A reason why your company exists that draws your audience in and builds a deep relationship. Discover how to quickly write your own powerful story that will get your prospects talking about you to all their friends.
Step 10. Headlines
All good sales people know that nearly 80% of the success of your copy has to do with getting the right headline. Here you will learn not only how to write a killer headline quickly but also how to grab your target prospects by the lapels and drag them in to your copy.
Step 11. Your Sales Funnel
This one section alone is worth the entire investment. Anytime you write anything you need to know the specific action you want your reader to take. Many people make the mistake of just writing with no goal in mind and are left scratching their head as to why they are not making sales.
Step 12. Your Offer
Here you will see how to construct a killer offer. Your offer is one of the most important elements. John reveals how to write an irresistible offer taken from his 30 years of experience with proven results as the worlds leading copywriter.
Step 13. Your Big Promise
You need to have a big promise. A reason why your business exists and why your prospects only option is to buy from you. Learn the 'Insider Secrets' of creating a compelling big promise.
Step 14. Risk Reversal
You should be using risk reversal in everything you do. You should never ask your customers to burden any risk. If the product is as good as it should be, you should always take on the risk. (this also applies to the simple writing system).
Step 15. Turbulence
In turbulence you will discover the real reason what makes people people buy and what doesn't. Here you will be given some secret tactics that build turbulence in your readers that guides them to take the action you want.
Step 16. Knock Em Off The Fence
Now that you have built desire and interest its time to knock em off the fence and get them to make a purchase. This is a critical step and 'must know' information if you are in business.
Step 17. The Close
This last module brings everything together. Here John connects all the dots and brings the entire course together. By now you will have the tools to write sales messages like the pros.