» » Kellogg on Marketing, 2nd Edition
uploaded.to



Information of news
  • Author: Alexandr
  • Date: 3-02-2016, 00:53
3-02-2016, 00:53

Kellogg on Marketing, 2nd Edition

Category: E-Books

Kellogg on Marketing, 2nd Edition

Alice M. Tybout, Bobby J. Calder, "Kellogg on Marketing, 2nd Edition"
English | ISBN: 0470580143 | 2010 | 448 pages | PDF | 4 MB






The business classic, fully revised and updated for today′s marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.

Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
With a foreword by Philip Kotler
The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.








DOWNLOAD
(Buy premium account for maximum speed and resumming ability)


uploaded


Rapidgator.net

Site BBcode/HTML Code:
Dear visitor, you went to the site as unregistered user.
We recommend you Sign up or Login to website under your name.
Information
Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.

Tag Cloud

archive of news

^
 
free html hit counter