The Practice of Survey Research: Theory and Applications by Erin E. (Elizabeth) Ruel
English | June 3, 2015 | ISBN: 1452235279 | 360 Pages | AZW3/EPUB/PDF (conv) | 24.79 MB
Unique in its integration of theory and application, The Practice of Survey Research explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics).
Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, authors Erin E. Ruel, William E. Wagner, III, and Brian Joseph Gillespie also address the challenges and issues of specific disciplines.