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11-02-2016, 01:28

Communicating Science to the Media, Public, and Policymakers

Category: Tutorials / Film & Media

Communicating Science to the Media, Public, and Policymakers

Communicating Science to the Media, Public, and Policymakers
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | 4.95 GB
Genre: eLearning | Language: English

How to Make Sure You and Your Research are Heard Accurately in a Noisy Media Environment
This course will guide you through time-tested methods for successful science communication, including:

identifying the specific audience you want to reach
developing main messages to secure accurate media coverage
mastering interview dos and don'ts
analyzing effective interviews
answering off-base questions
dealing with "trap" questions
talking about uncertainty while leading with what you know
thinking objectively about advocacy
I've helped hundreds of scientists secure accurate, effective media coverage for their work. From releasing research, to delivering Congressional testimony, to prepping a scientist for the Colbert Report, I've helped researchers makes sure their voices are being heard.

My background is in communications and when it comes to communicating about science, the standard rules of PR and marketing just aren't good enough. That's because scientists and other academic researchers prize accuracy and integrity above all else.


This course includes the same content I cover with audiences at major scientific societies, research universities and leading science NGOs. I'm putting it online because I want more scientists to use these tools and succeed.

Especially in a tough job market and an era of budget cutting, you shouldn't have to travel to a conference or apply to a fellowship to get this kind of guidance. Going through the course will take just a few hours, but the lessons can pay dividends for years, especially if you're willing to put in the work to truly craft and hone your main messages.

I'll also be an active coach. I love hearing about scientists' communication challenges and I'm here to help you succeed. Scientific research is too important for any of us to remain silent.

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