English | 2007-09-10 | ISBN: 0761936033 | 224 pages | PDF | 1,1 MB
The Second Edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales management to young managers. Sales Managers occupy an important position in an organization; they are not merely outstanding salesmen. Most companies, however, tend to overlook this important distinction.
This book covers the entire range of functions of a sales manager. This Second Edition has been thoroughly revised and includes plenty of illustrations, real-life anecdotes and case studies, which give an insight into the changes in the current business environment. The author provides a thorough understanding of each of the following areas as critical elements in the new world of sales management: Communication The use of technology Networking Managing time Selecting and recruiting salespersons Morale and motivation Appraising and developing salespersons The role of governance