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23-02-2016, 12:05

PR Secrets: How To Get Press Coverage For Your Company

Category: Tutorials / Other

PR Secrets: How To Get Press Coverage For Your Company

PR Secrets: How To Get Press Coverage For Your Company
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 34Min | 127 MB
Genre: eLearning | Language: English

Journalist shares everything what you need to know about getting your startup or small business featured in the media

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals-without spending a dime!

But how do you get a reporter to write about you?

I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.

And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a communications degree-you just need to understand what works and what doesn't.

This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.

Here are a few things you'll learn in this course:

How to build and leverage relationships with reporters
How to find the right journalists to contact (the ones most likely to write about you)
How to build a compelling narrative around your brand
How to create a press kit
How to write a pitch that journalists respond to
How to handle negative publicity
A secret weapon to help you get press coverage in record time
In addition to the content of this course, you'll get lifetime access to the private discussion board where I can answer any questions you have as you go along.

I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund-no questions asked.

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