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15-06-2021, 10:04

Brand Presentations: Selling Your Thinking Through Storytelling

Category: Tutorials

Brand Presentations: Selling Your Thinking Through Storytelling

Duration: 55m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 346 MB
Genre: eLearning | Language: English

When I was a junior designer I assumed that my logo and branding work presentations should be filled with 90% pretty pictures. Can you relate?

What I've ultimately learned through trial and error over the last 18+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those decisions and selling in your thinking.

The 'beef' of the presentation needs to be about telling a compelling story, that's tied to specific agreed-upon objectives. And the deliverable (whether that's a simple logo, a full brand identity, or any type of design) should be the cherry on top.

While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding work, and I will show you why using a structure like this is important.

In this class aimed at Brand Designers and Brand Strategists you will learn:

How to create a client presentation that sells your thinking and ultimately your work.
How to structure the key sections intelligently
Review some example presentations for more context
The skills you will learn in this class are transferable - meaning that you will be able to apply this type of thinking for any presentation in the future, enabling you to present confidently and successfully.

Who is the class for:

Brand and Logo Designers
Brand Strategists
Marketing Professionals

Brand Presentations: Selling Your Thinking Through Storytelling

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